Marketing is an integral part of running a successful business, and over the years it has developed and will continue to do so over time. Marketing covers ads, advertising, merchandising, sales, distribution and more. Current day businesses have two ways to spend their marketing-assigned funds, namely internet marketing, and traditional marketing. Come watch and join us at Make My Business Boom – Hanover for here.
It used to be difficult to determine whether to pursue the business ‘ Internet marketing strategy or go with the traditional marketing plan. But now with the Internet age taking over our lives, incorporating Internet marketing into your business strategies has become especially crucial.
Both Internet marketing and traditional marketing have their advantages and disadvantages, but combining both would be the best option for any business.
Traditional marketing Traditional marketing is based on direct sales, such as television (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also involves the use of large quantities of printed material, such as brochures or catalogs, to advertise the products or services.
Modern Marketing-Pros: You may only need to focus on traditional marketing to meet some type of target audience. An example will be reaching out to retiring CEOs, as most of them are not used to the ways the internet offers different platforms.
Selling by personal contacts is an important aspect of the traditional marketing. Direct sales by personal contact for certain goods are proving to be the most successful way of marketing.
Some continue to prefer to be directly approached and given some printed material they may read at their convenience.
Traditional marketing drawbacks Costly: Radio and TV advertising is very costly and often beyond the control of small businesses. Also product brochures, flyers and business cards are quite costly to print.
Results can not be easily tracked: Quantitative analysis is very difficult in traditional marketing. You may need to try out some stuff before you discover the most viable option.
External support is almost always required: you need to seek help from other experts for radio / TV advertising or catalog and mailer design and printing.
Placed: Modern marketing is usually forced on consumers, who don’t like it in general.
Internet Advertising This advertising approach depends on the use of the Internet. It applies to virtual firms that rely solely on the Web to promote their business, as well as to firms that physically exist and want to use the web to advertise their goods or services.
Internet marketing involves preparing and developing a business website, and building an online presence for the company’s website and brand using search engine optimisation. It also uses social media, email marketing and networked advertising.
Internet Marketing-Pros: You can track and analyze the results.
Decision-taking can be based on results recorded and analyzed.
Social media has now become an important part of internet marketing, and it is a very advanced and powerful developed type of word of mouth marketing Social media allows businesses to directly access specific groups and individuals and target their reach with laser. In addition, social media allows businesses to develop relationships with their customers without involving third parties.
It is very cost effective.
Both small and large businesses will benefit from Internet Marketing.
Internet Marketing Limitations Creating and keeping the content up-to-date, which is an essential feature of such marketing, requires a lot of time.
For the 1st couple of weeks or even months you may not see results.
In internet marketing Direct Sales will hardly work.
If you are just getting started as a small business, then internet marketing is the best way to move forward. It won’t be so difficult to start promoting your website on your own, with all the information available online. For those who want the assistance of a specialist, online research can always be conducted and a skilled SEO expert hired. Hope this article improved.